From Fire 2 Ice - The Iceland Edition

#a story in your hand

The Iceland Edition

The ‘From Fire 2 Ice’ expedition will circumnavigate the Island of Iceland on bicycles while facing the unpredictable and often wet and windy conditions this stunning island has to offer.

In January 2010, Rob’s life changed forever. While working in Zanzibar the house he was occupying caught fire trapping him inside. Sustaining a 43% total body surface burn and with a 27% chance of survival, over 200 days in hospital, 35 operations (so far) and the pain of having to learn to walk again, medical staff fought to save his life.

The From Fire 2 Ice expedition aims to raise money for the charity Dan’s Fund For Burns from the very people it was set up to support.

30 August – 27 September 2021

Surviving in Numbers

27 %

survival chance


hours in hospital

43 %

burns to body


operations to date

Expedition Partners

Discover the Dolby difference – a premium entertainment experience that helps you feel a deeper connection to the movies, shows, music, sports and games you love. See what you’ve been missing with an immersive experience like no other. Once you’ve experienced it in Dolby, you wont want it any other way.

For you, for everyone else, and for us. Because we want the best bike for everyone – CUBE bikes

Stanfords is a world-famous independent map & travel bookshop. Established in 1853, based in London’s Covent Garden.

Apidura creates technical, precision crafted bike luggage that sets records, wins races and supports riders exploring continents, countries and cities.

Terra Nova Equipment has a long history of producing some of the World’s best outdoor gear, including the World’s lightest tents.

Inspiring adventures – guidebooks you can trust on the trail.


#a story in your hand – a documentary made in Dolby Vision HDR on iPhone 12 (with exception of drone footage).

Filmed by documentary filmmaker Kevin Augello who has over 25 years experience in the broadcast industry having worked with clients from the BBC to National Geographic.

Allowing him to capture Iceland’s dramatic landscapes in a way never seen before on a mobile phone, Kevin will explore the benefits and solutions to potential hurdles in making an entire film on a phone in Dolby Vision HDR.

Watch this space to see where the film will be distributed once completed.

Want to get in touch?

If you’re interested in finding out more about the expedition, we would love to hear from you!

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